Universal's 'Furious 7' crossed the $100 million mark at the international box office even before the weekend begun. And now the demand is such that the AMC Fresh Meadows 7 in Queens, New York, hasn't closed its doors since the movie hit box office.
The movie is the final sequel in the 'Fast and Furious' series to feature Paul Walker as Brian O'Conor and fans have honoured his memory by giving this film a huge opening at box office. Fresh Meadows has not stopped screening the movie since Thursday, the day 'Furious 7' was released. It is offering round-the-clock showings on popular demand.
"Our theatres don't want to end the night on a sell-out, so as long as guests are still filling up the auditoriums, we keep the doors open and the popcorn hot," said AMC's Ryan Noonan to The Hollywood Reporter. Fresh Meadows is located in a diverse area of Queens, and adding more number of shows to the theatre has paid off. The cinema has achieved a new daily attendance record, surpassing the one set during the opening of 'Fifty Shades of Grey', on Friday with the release of the racing-thriller.
None of the visitors can remember the last time something like this had happened, apart from a few occasions during the Harry Potter and the Dark Knight series.
AMC had opened the seven-plex theatre two years ago and it guarantees the audience full comfort as they have installed plush, red-leather reclining seats and offer a wide range of food choices. This not only makes the audience come back for more but also gives the theatre a competitive edge over its nearby rivals, thereby boosting ticket sales.
So far Fresh Meadows is the only theatre that is reportedly staying open 24*7 for 'Furious 7', which is set to gross a massive $150 million over the Easter weekend in North America for a total worldwide launch of more than $300 million.