Stefano Domenicali is not a name that can be forgotten easily in motorsport world. The 50-year-old Italian, who is better recognised as the team principal of Scuderia Ferrari F1 team till the middle of 2014 season, has been appointed as new president and CEO of Automobili Lamborghini, effective March 15, 2016.
Domenicali will take over leadership from Stephan Winkelmann, who is moving as CEO of sports Audi affiliate quattro GmbH in Volkswagen Group. Domenicali, graduated in 1991 after studying business administration, began his professional career in finance with Ferrari. In 1993, he moved to Scuderia Ferrari, where he took over as head of business planning. He was also director of the Mugello circuit, which belongs to Ferrari. After many roles in Ferrari, in 2008 he became the team principal of Scuderia Ferrari F1, which won the constructors' championship that year.
Taking responsibility for the team's poor performance in 2014 season that saw no podium finish after the first three, Domenicali stepped down from his position from the team in April 2014. In November 2014, he was hired by Audi as vice president of new business initiatives and was rumored to be spearheading their Formula One entry.
Winkelmann, who is considered as the person behind the turnaround of Lamborghini, was appointed as president and CEO of the company in 2005. Between 2004 and 2015, the sales figures at Lamborghini more than doubled, and the turnover more than tripled. The dealer network has also tripled in size and now encompasses 135 dealers in 50 countries.
As the head of Lamborghini, Domenicali will have the responsibility to continue the momentum of the company. He will also play a pivotal role in shaping luxury SUV Urus, which marks the beginning of the company.