Amid the continuing decline in the overall auto market, Ford India recorded a 7 percent increase in its sales for August as against the same month last year.
The company announcing its sales for the month of August on Monday said it has sold 11,065 units in August this year, compared to 10,352 units in the same month last year. The increase in sales has been attributed to Ford's recently launched EcoSport SUV which continues to register amazing sales figures in the domestic auto market.
"A significant customer interest in the recently launched urban SUV, the all-new EcoSport, helped add up to Ford India's second-best sales month so far this year," Ford India said in a press statement.
The domestic sales of the company registered an increase of 2 percent to 8,008 units in August this year, as against the 7,840 units in August 2012. The company exported 3,057 vehicles in August this year.
Sharing the joy of recording good sales in the sub-continent Anurag Mehrotra, vice president of Sales for Ford India said, "We're grateful and thankful to Indian customers for their response to the all-new EcoSport. Despite the sustained difficult business environment, we have recorded our second highest monthly sales this year. True to our Global Brand Promise, we will continue to provide products with Quality, Green, Safe and Smart attributes that consumers want and value."
"We appreciate our customers' patience as we work hard to meet the ever-increasing demand for Ford cars, and we thank them for their continued trust and patronage," he added.
In July, EcoSport became the best selling SUV in the Indian market, surpassing sales figures recorded by its arch rival Renault Duster. Ford had sold 4,715 units of EcoSport in India within two months, as against 3,089 units of the Renault Duster.
The prices of Ford's Ecosport SUV are listed below:
- 1.5L petrol MT - ₹5.59 lakh
- 1.5L diesel - ₹6.69 lakh
- 1.0L EcoBoost - ₹7.89 lakh
- 1.5L Petrol Auto - ₹8.44 lakh