To commemorate the success of two lakh EcoSport on roads, Ford India has launched EcoSport 200,000 Fest. While domestic sales accounted for about 1,12,000 units, the rest were exported.
The Fest started on 21 August and will conclude on 23 August, 2015.
Customers booking EcoSport during the fest will get assured gifts such as LED TVs, refrigerators, washing machines, microwave and ovens. The estimated value of the goodies is Rs 5 crore.
"Ford EcoSport, since its launch, has been appreciated for its stunning design, innovative technology and compelling value proposition and we would like to thank our customers for their patronage," said Rahul Gautam, Vice President, Marketing, Ford India.
"Ford EcoSport created the compact SUV segment and continued to dominate the market owing to its unmatched value and ownership experience. The Ford EcoSport 200,000 Fest celebrates the inherent strengths of our compact SUV and gives more people a chance to own this great Ford product," he added.
One of the successful models of Ford India, the EcoSport had a dream start in sales fetching 60,000 bookings within 30 days of launch. The company reached the 2-lakh milestone in sales within two years of launch. The Chennai-made EcoSport is currently exported to South Africa, Taiwan, Australia and European countries.