Flipkart
Flipkart Freedom Sales 2016Reuters

After launching Flipkart Lite, optimised to offer a smooth user experience even on slow internet connections, the Indian online shopping portal has expanded its reach and can be found on the UC Browser app.

"Our mobile-site on UC Browser brings a wider base of shoppers closer to a better mobile experience with core features such as search, offers and cart," the city-based e-commerce major said in a statement.

Flipkart's new mobile site will offer key features like search, offers and a shopping cart, with more features expected to be added soon. Despite apps gaining traction, and Flipkart-owned Myntra moving permanently to an appl-only platform, mobile browsers are increasingly proving to be a key means of shopping online. Robert Bu, GM, UCWeb India, said: "The m-commerce market is thriving with local e-tailors offering big-ticket discounts and mega offers. UC Browser, as the most popular browser in the country and Flipkart, the leading e-commerce company in India, would give users the best and most enjoyable shopping experience, along with the best offerings you can find on the internet." 

The company claims that the shopping carnival that it held saw over 17 million hits and a 75 percent jump in traffic. "With over 50% of India's internet traffic coming from hand-held devices, e-commerce players are witnessing huge traffic through the mobile. With higher spending power, better payment options and increased smartphone penetration, this number will only see a steady rise. We will continue to explore deeper cooperation opportunities with Flipkart in the future," Bu added. 

Flipkart had initially stated that on the mobile device platform, it will transition into an app-only ecosystem. In fact, for a while, Flipkart mobile website was no longer accessible and users were required to download the app. However, Flipkart later dropped plans of moving into an app-only platform and introduced Flipkart Lite, a browser shortcut that behaves like an app.