Motorola Moto E (2 Gen) 4G Tipped to Release Soon in India; Gets Listed on Flipkart
Motorola Moto E (2 Gen) 4G Tipped to Release Soon in India; Gets Listed on FlipkartFlipkart screen-shot

Unlike its rivals such as Micromax and Xiaomi, Motorola is not planning to look beyond its sole partner Flipkart to sell handsets in India.

"We have an exclusive tie-up with Flipkart and it will continue in the foreseeable future," Motorola Mobility Senior Marketing Director (Europe, Middle East and Africa and India) Marcus Frost told The Economic Times.

He added India remains the third important market for the company, but did not comment on the company's sales projections for 2015.

Entering the Indian market through Flipkart in July 2014, Chinese smartphone maker Xiaomi also partners with Snapdeal and Amazon to sell its devices, besides offline presence with Airtel and The Mobile Store.

Domestic handset maker Micromax is exploring new strategies to defend its market share and is set to commence online 'flash sale' programme to fend off competition from rivals such as Xiaomi and Motorola.

The country's second largest handset manufacturer will sell exclusive products online at different prices on Flipkart, Amazon and Snapdeal, Vineet Taneja, chief executive, Micromax , had said. 

Micromax may also consider pre-bookings, a strategy followed by another Chinese rival One Plus, to strengthen its offerings online.

Swiss bank UBS expects the online retail market in India to grow 10 times to a maximum of $60 billion by 2020, based on internet penetration, per capita gross domesict product (GDP) and total retail market size of the country, according to NDTV Profit.