Bollywood actress Priyanka Chopra attended the 59th Idea Filmfare Awards press conference in Mumbai on Monday and unveiled the Filmfare 3D trophy during the event.
This year the Filmfare Award organizers are focusing more on the future of Bollywood in a humorous way and have promised a completely different experience.
Keeping in mind the theme of the award ceremony, the trophy is also digitally sculpted in 3-D.
"Every year we try to do better. This year we will take a light-hearted peek into the future of Bollywood; may be of 10-20 years. The awards this year are also about commemorating and paying tribute to unforgettable stars, films, songs, dialogue and celluloid memories," Tarun Rai, CEO, Worldwide Media, publishers of Filmfare magazine, said, according to PTI.
"This year we are raising the bar higher. We will take a humorous peek into the future of Bollywood, a flash forward to the next 100 years. And in the spirit of the theme, we have a special edition of the Black Lady to give away-a 3-D printed one," TOI quoted Rai.
The award ceremony which will be hosted by "Barfi!" co-stars Priyanka and Ranbir, will take place on 24 January in Mumbai at Yash Raj Studios.
Priyanka was the guest of honour at the press meet to reveal the award trophy. The actress looked gorgeous in short black and white top and polka-dotted trousers.
Unveiling the trophy, Priyanka said that she is very excited to host the show this year.
"There is huge pressure because Filmfare as an event it's always been entertaining and funny. There has been standard set by other hosts including Shah Rukh Khan, Saif ali Khan, Ranbir Kapoor and Imran Khan. So yes, it's scary and exciting," she said during the press conference.
Check out the photos here: