Electronic Arts (EA) seems to have outplayed rival Konami by signing a three-year deal with Manchester United for upcoming football video game "FIFA 17." This is touted as a huge deal for the American developer, which recently lost FC Barcelona to "Pro Evolution Soccer 2017."
It comes after Jose Mourinho took over as the manager of Manchester United and brought back one of the most expensive footballers, Paul Pogba from Juventus. The new deal will reflect this and EA has already released a poster reflecting the recent signings.
This deal will let "FIFA 17" become an official partner of Manchester United as they try to claim the top position in Premier League this season. It will also give the game exclusive access over football stars like Paul Pogba and Wayne Rooney.
One of the game's single-player mode, The Journey will feature Manchester United. The Journey tracks the footsteps of a rookie (called Alex Hunter) and his dreams of playing Premiere League.
"Fans will be able to access exciting content, including interactive experiences, social campaigns, wallpapers and FIFA 17 covers they can download from ManUtd.com, providing new and innovative ways for supporters to get closer to the Club," said the statement from the club.
Previously, "FIFA 17" had made similar deals with Bayern Munich, Juventus and Crystal Palace.
"FIFA 17" is expected to be released on Sept. 27 for PC, PS3, PS4, Xbox 360 and Xbox One.