Ferrrai enthusiasts in India can now purchase the company's branded merchandise like apparel, sunglasses and bags exclusively from e-commerce site Myntra.
The new Ferrari online store on Myntra retails polo and round neck t-shirts, shirts, jackets, sweaters, trousers, caps, sunglasses and bags in over 120 different styles ranging from Rs 2,399 to Rs12,300. The clothing and accessory range is made of finest materials such as real leather, fine cotton and silk, Ferrrai said.
India is witnessing a growing demand for premium brands from across the globe, Prasad Kompalli, head, eCommerce Platform, Myntra said at the launch. "In a short span of 12 months, we have launched over 24 premium brands on our platform. With the launch of the exclusive Ferrari store on Myntra, Motorsport aficionados across the country will have seamless access to the latest merchandise right at their door steps," he added.
Customers can access Myntra through its mobile app.