Facebook on Thursday introduced an all-new News feed with greater emphasis on photos, graphics and other visual elements, in an attempt to lure more advertisers and users to the social networking platform.
The overhauled look which places more importance to visually rich content, includes specialized sections for music and photographs. With the makeover, Facebook hopes to reach users as a 'personalized newspaper' with reduced clutter and more focus on specialized content, said chief executive Mark Zuckerberg at a news conference.
"The best personalized newspaper should have a broad diversity of content," said Zuckerberg. "The most important stuff is going to be on the front page." He added that "Then people have a chance to dig in."
This is the significant makeover received by the News feed which remained the same since the inception of Facebook. The high profile product launch came nearly two months after Facebook unveiled a new search tool called 'Graph Search' in January.
Facebook's new 'Graph Search' tool helps users search for content and people within the social media network. The search tool is seen as a threat to search giants Google and Yelp. It helps users find information like "friends who live in my city", "photos I like" or "Indian restaurants liked by my friends in India". The company said that the Graph search is "privacy aware". This means users can maintain privacy as the content can be viewed by only those people in the shared group.
The company expects to entice users particularly youngsters to the Facebook page with the latest makeover. The re-designed News feed standardizes the Facebook page on mobile, tablet and web.
"In our new design, we're giving these images and these rich visuals a lot more prominence so that what we see on Facebook better reflects the experience that you'll get on Pinterest," said Facebook design director Julie Zhuo. "We really are taking these photos and putting them front and center."