Deepika Padukone
Deepika Padukone is the new brand ambassador of Britannia Good day biscuit. Pictured: Deepika PadukonePR handout

Deepika Padukone, who is one of the most sought after actresses of Bollywood, has recently been roped in as the brand ambassador of Britannia Good day biscuit.

The actress featured in an advertisement of Britannia Good day biscuit pertaining to their new ad campaign -- Smile More for a Good Day. In the advertisement, the actress is seen urging people to smile more and be happy.

Through the Smile campaign, the team of Britannia aims to spread happiness and bring people closer. The team believes that the dimpled beauty is a perfect choice for the Smile campaign because of her amazing personality and the passion with which she takes up social causes.

"A smile is one of the simplest gestures known to mankind, an expression that denotes sociability and happiness. And yet we Indians smile less. From here arose the brand purpose for Good Day which is to make people smile more," Ali Harris Shere, vice president, Marketing, Britannia Industries Ltd said in a statement.

"When it came to the choice of a celebrity who could best carry this message, the obvious choice was Deepika. Both Good Day and Deepika stand for similar values of simplicity, positivity, real warmth and cheer. Deepika is a perfect fit for the brand owing to her personality and the passion with which she takes up social causes that touch people's lives in a deeply impactful way," Shere added.

On the work front, Deepika will next be seen in Sanjay Leela Bhansali's much-ambitious project Padmavati. The actress is prepping for her role and will soon start shooting for the film. Besides Deepika, Padmavati will also star her rumoured beau Ranveer Singh and Shahid Kapoor.