Coolpad is joining the budget premium smartphone battle in India that has gathered the attention of consumers and leading phone manufacturers, both local and international. As the race for domination gets fierce, new products with competitive specs and pricing are being unveiled. Coolpad is hinting at launching its premium all-metal Max smartphone in India on May 20.
The Chinese smartphone manufacturer has been teasing the launch of a new device, and all hints point towards the Max smartphone, which was launched in China last year. Coolpad Max had a dual-system feature as its USP. According to the company, the dual-system feature offers a separate external system and a secure internal system for the security of a user's calls and texts, Gadgets360 reported.
Assuming Coolpad launches the Max in India this week, we are expecting to see the same features on board. Coolpad Max comes in two variants — 3GB RAM + 16GB storage and 4GB RAM + 64GB storage — but it remains to be seen if both models would be launched in India. As for the pricing, the entry-level model was priced ¥2,298, which roughly translates to Rs. 23,500, while the high-end model costs ¥2,799, approximately Rs. 28,600. Given this, it is going to be a tough battle for Coolpad in India's price-sensitive market, especially since the company has defied the market norms with its ultra-affordable handsets.
In terms of specifications, Coolpad Max isn't going to be a boring device. It boasts a really posh design with metal unibody and a 2.5D design. It is powered by a Qualcomm Snapdragon 615 processor for the 3GB RAM model and a Snapdragon 617 CPU for the 4GB RAM variant. Both models have the same 13MP primary camera, a 5MP front-snapper and a 2,800mAh battery with Quick Charge feature.
Coolpad Max runs Android 5.1 Lollipop-based Cool UI, and has dual SIM slots, one of which acts as a microSD card slot. While Coolpad may win hearts with Max's design and unique dual system feature, the hardware specifications do not seem on a par with rivals like Xiaomi Redmi Note 3, LeEco Le 1s, Meizu M3 Note and other sub-Rs. 15,000 handsets in India. Getting the pricing of the Max right for the Indian market will be a major deciding factor in its success.