US-based Cognizant Technology Solutions has entered into a strategic agreement with Etihad Airways, the national airline of the United Arab Emirates, to provide digital transformation services for the airline and its partners.
Under the three-year deal, Cognizant will help Etihad Airways define its digital strategy and reimagine the guest experience along a guest's travel journey across the group.
Cognizant will conduct a comprehensive study of Etihad Airways' current business and technology footprint to outline and operationalise a digital ecosystem, enabling multi-channel distribution, customer persona segmentation and personalised marketing techniques, the company said in a statement.
Through data and customer insights, Cognizant will enable Etihad Airways, and subsequently its equity partners, to better understand the needs of their guests and provide them with customised offerings, tailored travel solutions, and enhanced experiences throughout their journey.
"Our partnership with Cognizant will help us define a superior digital experience roadmap that enhances the customer journey from planning to booking, in the airport and on the plane, and improve guest loyalty by attracting and engaging with guests in new and innovative ways," said Peter Baumgartner, Chief Commercial Officer of Etihad Airways.
As part of the deal, Cognizant will manage Etihad Airways' existing web applications and portals and integrate them into the new digital platform.