The Telugu film debut of Varun Tej, son of actor Nagababu, will be launched at the Ramanaidu Studios on Thursday (27 February).

The buzz surrounding Varun Tej's debut has been doing the rounds for the past several months. Finally, it has been confirmed and the film is all set to go on floors on Thursday. And for the first time in the history of Telugu film industry, the 'muhurtham' ceremony of a new film will be telecast live on TV. The event will be shown on MAA TV, starting 11 am on Thursday.

Confirming the news, Mega family PRO SKN tweeted, "1st tym in TFI history, Opening Muhurth of a hero gonna telecast LIVE in a GEC, @IAmVarunTej launch ll be live on @MAATV 2morrow frm 11am."

The event is also getting live streamed online and to watch it, click HERE

It will be a real treat for Mega fans as actor-turned-politician Chiranjeevi and 'Power Star' Pawan Kalyan, the two star brothers of Nagababu, will be attending the launch.

Regular shoot of the untitled flick will reportedly begin in April. The film, deemed a romantic entertainer, will be directed by Srikanth Addala of "Seethamma Vakitlo Sirimalle Chettu" fame. Tagore Madhu and Nallamalupu Bujji will be producing the film under Leo Entertainments banner.

Model-turned-actress Pooja Hegde has reportedly been roped in to play the female lead opposite Varun Tej. Details about the film's other cast and crew members are yet to be officially announced.

Varun Tej is the latest Mega family member to join the Telugu film industry. Actor Chiranjeevi once ruled the industry with his charm, outstanding dance skills and acting performances. His brothers Pawan Kalyan and Nagababu also entered the industry and worked in several films. Pawan is still one of the leading actors of Telugu cinema, while Chiranjeevi's son Ram Charan and nephew Allu Arjun are also among the top league actors.

His other nephews Allu Sirish and Sai Dharam Tej have also joined the industry. Sirish is still trying to gain a foothold, whereas Dharam Tej's debut film is yet to see the light of day.