The youngest son of the Marxist revolutionary Ernesto "Che" Guevara has opened a travel agency which offers Harley Davidson tours of Cuba, commemorating his father's passion for motorcycles and his exploratory travel across South America.
Che Guevara had penned his travel stories in a memoir "The Motorcycle Diaries", which was immortalised in the 2004 movie "Motorcycle Diaries" starring Mexican actor Gael Garcia Bernal and directed by Brazilian filmmaker Walter Salles. The Marxist guerrilla was 23 when he ventured out on the trip covering Argentina, Chile, Colombia, Peru and Venezuela from December, 1951 to July, 1952.
Now, his youngest son Ernesto Guevara is honouring the famous ride by giving tourists to Cuba the unique experience of seeing the nation through the revolutionary's eyes. The Harley Davidson tours are priced from $3,000 to $5,800 per person, exclusive of air tickets and can last from 6 to 9 days.
Guevara, who is a lawyer by profession and inherited the love for motorcycles form his father, says he "has always longed to share the experience of enjoying the beauty of his country with the friends/brotherhood of motorists visiting the island".
La Poderosa Tours, run by 42-Year-Old Guevara, hopes to give travellers a unique experience. They believe that Cuba has a mystique which is the result of the combination of its beautifully varied landscapes and an intimate contact with a part of the history of a unique revolution.
— La Poderosa Tours (@lapoderosatours) December 5, 2014
La Pedorosa promises a luxurious stay at five-star hotels and a visit to Che's mausoleum. "We will make your trip a unique experience, an unforgettable memoir. We will personally take care of every detail during your journey," the website says. One of the guides working with the tour company is Camilo Sanchez , son of Cuban guerrilla Antonio Sanchez Diaz, also known as "Marcos", a fighter killed during a 1967 battle.
The company's name comes from Che's given name for the British Norton 500 motorbike he rode during the motorcycle trips across South America with his boyhood friend and medical student Alberto Granado.