The thirteenth series of the British reality television series, Celebrity Big Brother 13 took a romantic twist on Sunday with Ollie Locke proposing to Sam Faiers live on air, though as part of a task on the show.
The housemates were asked to showcase their respective talents as part of Big Brother talent show called 'In The Limelight', which was judged by Jim Davidson, Luisa Zissman and Linda Nolan, and the Made In Chelsea decided to propose the TOWIE star.
"Sammy, I need to get something off my chest. I have been seeing someone... Linda. You know how much I love you, this wasn't a planned situation," said Locke, kicking off the day's task.
"When I was sexting Jim, you didn't care," replied Faiers.
Then an emotional Locke got down on one knee and said, "I know we've got problems, but I do love you and I want to spend the rest of my life with you. Sam Faiers, will you marry me?"
The duo won the hearts of the judges with the marriage proposal stunt and went on to win the task.
"I think a lot of people will say TOWIE and Made In Chelsea stars are talentless, but you've both shown that you're very talented," METRO quoted Luisa as saying after the task.
"I've watched television and professional comedians do improv and they didn't do it as well as you. Great performance from two very good actors," Jim added.
Celebrity Big Brother UK was launched January 2014 and airs on Channel 5. The series will come to an end after 27 days on January 29.