Call of Duty series is by far one of the greatest battle-themed games and is also the biggest revenue generator for its parent company Activision Publishing. In an official press statement made on the company's investor site, Activision revealed the revenue generated by Call of Duty series since its launch in 2003. The publisher confirmed that the game has exceeded $10 billion in sales worldwide and boasts of the milestone by comparing its success with the likes of Hollywood's biggest franchises.
According to Activision, Call of Duty sales shot through the roof with its continued demand for the latest iteration Call of Duty: Advanced Warfare. Activision said that the latest installment in the CoD series was by far the biggest launch in the entertainment product category this year.
"We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance," Eric Hirshberg, CEO, Activision Publishing, said in a press statement. "Sales and engagement are up through the first week compared to last year. Season Pass sales are up as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year."
The latest addition to the Cod series, the Call of Duty: Advanced Warfare, was launched earlier this month. The game-play is set in 2054, pitting soldiers of the future against new villain played by Academy Award-winning actor Kevin Spacey, Time reported. The Advanced Warfare is priced at $60 each and is available for the next-generation consoles of Sony, Microsoft as well as for Windows-based PCs.
Putting the massive sales figure in perspective, Bobby Kotick, CEO of Activision Blizzard, said the revenue generated from Call of Duty franchise surpassed box office receipts for popular movie franchises - The Hunger Games, Transformers, Iron Man and The Avengers, combined.