Ajay Devgn's "Shivaay" seems to be a visual spectacle, if we go by the posters, trailer and title track, "Bolo Har Har Har." But all that grandeur is costing the producers quite a bit.
Eros International has pulled out of "Shivaay," after the budget of the project shot up, according to a Mid-Day report. Eros was brought on board to help the action-thriller film get more screens.
A trade insider revealed that the production house was the first to agree to invest in the film. However, due to "cash flow issues," it wanted to jointly produce it with Ajay Devgn Films (ADF) and Pen India.
"'Shivaay' was pegged to be a Rs 70-crore film with Eros and Pen agreeing on a 50:50 investment plan. However, during shooting, 'Shivaay' was scaled up so as to not compromise on the final outcome. Eros was unwilling to shell out the extra money and ultimately, bowed out of the project," the source elaborated.
Meanwhile, producer Jayantilal Gada of Pen India said that Pen and businessman Narendra Hirawat are now distributing Ajay's film in India, while Reliance Entertainment will take care of the overseas chapter.
"Besides, the music rights no longer belong to Eros Now; it is with T-Series. I wouldn't like to delve into why Eros is longer a part of the deal. I am just thrilled that we are on board with a project that will go down as a landmark film," Jayantilal told the daily.
"Shivaay" will be released on Oct. 28, the same day as Karan Johar's "Ae Dil Hai Mushkil." Both the films are gearing up for a colossal box office battle and doing all they can to ensure their products grab maximum viewers.
"Shivaay" is Ajay's second film as a director. It is an action-thriller, mostly shot in Bulgaria, and features two fresh faces â€“ Erika Kaar and Sayyeshaa Saigal.