Himesh Reshammiya and rapper Yo Yo Honey Singh starrer "The Xpose" opening weekend business has been surprisingly good, despite the mediocre reviews.
The foremost weekend total of the film is more than that of Kangana Ranaut's "Queen" which has been declared a superhit film.
"The Xpose," which is a musical thriller, has accumulated around ₹10.97 crore from the first three days run at the domestic box office. The first day business of the film was affected due to Lok Sabha election results, but on Saturday and Sunday it had better results.
"#TheXpose Fri 2.97 cr, Sat 3.43 cr, Sun 4.57 cr. Total: ₹ 10.97 cr nett. India biz," trade analyst Taran Adarsh tweeted.
"Queen" had opened to rave reviews by critics as well as audiences upon its release, but despite that the film earned ₹10 crore in its opening weekend.
Not only "The Xpose" had good box office run, but it also earned the production cost. Anant Mahadevan directorial was made on a budget of ₹15 crore which includes printing and advertising.
From its opening weekend, the musical thriller managed to earn ₹10 crore, while the satellite, music, overseas video and home video rights has fetched in around ₹12.5 crore, according to Bollywood Hungama.
Director Ananth Mahadevan was confident that the film would enter the profit zone even before finishing the first week run.
"Apart from the ₹9 crores on production, and another spend of ₹6 crores on print and advertising, the recovery of ₹15 crores from the release of the film looks like a cake walk," Mahadevan
"Simultaneously, with the music that is catching attention, the film is generating enough buzz each day. Add to this, the recovery from overseas and satellite rights and the film should be in profits in the first weekend of its release."
Since "The Xpose" has registered itself into the 'hit' zone, Reshammiya and the makers of the film can heave a sigh of relief.
