Bollywood films "Phata Poster Nikla Hero" and "The Lunchbox" have ended their seven-day theatrical run at the box office on Thursday. While, "Phata Poster Nikla Hero" had scored a below-average reponse, "The Lunchbox" had fared much better in the first week.
"Phata Poster Nikla Hero", which stars Shahid Kapoor and Ileana D'cruz, made ₹31.5 crore at the domestic box office in its first week. Rajkumar Santoshi's film had a sluggish start, and on weekdays the business was on the lower side.
"#PPNH collected ₹31.5 cr nett in Week 1. Breakup: Fri 6 cr, Sat 7 cr, Sun 8.25 cr, Mon 3.15 cr, Tue 2.75 cr, Wed 2.35 cr, Thu 2 cr," trade analyst Taran Adarsh said.
In its opening weekend, the action comedy managed to rake in ₹21.25 crore, and on weekdays (till Thursday) it collected ₹10.25 crore, which is disappointing for a big-budget film.
According to boxofficeindia.com, the first week earnings of "PPNH" are the highest ever for a Shahid starrer. The first week earnings of " "Phata Poster Nikla Hero" is also better than Shahid's 2011 release "Mausam" which collected around ₹28 crore in seven days.
The films which were released on Friday (27 September) opened to a poor response, giving way for " Phata Poster Nikla Hero" to cash in on the next couple of days before "Besharam" hits screens on 2 October.
On the other hand, Ritesh Batra's "The Lunchbox" which was released along with "Phata Poster Nikla Hero" has maintained a steady position at the box office. The collections of the film declined but only marginally, with its first week total at ₹11.62 crore.
"#TheLunchbox collected 11.62 cr nett in Week 1: Fri 1.25 cr, Sat 2.60 cr, Sun 3.25 cr, Mon 1.19 cr, Tue 1.15 cr, Wed 1.12 cr, Thu 1.06 cr cr," Adarsh said.