New Delhi, Jan 24 (ANI): A new study claims that health awareness campaigns fail to help obesity cases as people still make their eating choices based on just taste, and tend to avoid healthy food due to same. Despite a recent trend toward healthy eating behaviors, many consumers still tend to over-consume unhealthy foods because of two facts that work in combination.Unhealthy is widely associated with being tasty, and taste is the main driver of food decisions. According to the research policy planners must find ways to make healthy foods more appealing, by improving the actual taste as well as the packaging and marketing, and by investing in social campaigns which work on consumer's emotions and encourage a sense that healthy eating is 'cool' and prestigious. Overall, a holistic approach is urgently needed to find mutually beneficial strategies to combat the world's alarming obesity epidemic