"Great Grand Masti" ("Masti 3") may have got an average opening at the box office apparently due to the movie's print leaked online ahead of its July 15 release, but that has not impacted the share price of its producer, Balaji Telefilms.
The Balaji Telefilms stock rose 3.85 percent to an intraday high of Rs. 99.70 on the Bombay Stock Exchange (BSE) on Monday and was trading at Rs. 97.40, up 1.46 percent at around 12.36 p.m.
"Great Grand Masti," starring Riteish Deshmukh, Vivek Oberoi, Aftab Shivdasani and Urvashi Rautela in key roles, faced a setback when its prints were leaked online, much to the detriment of Balaji Telefilms, which had listed the adult comedy as one of the five movies that had huge potential to boost its revenues.
The company had pinned high hopes on the film, closing deals for music and broadcasts, along with a slew of other films. "Successfully closed revenue deals on 5 movies with key broadcasters, overseas and music deals for upcoming movies at Rs. 682.5 million," the company had said in its presentation posted on BSE website on May 18. The other four movies were "Udta Punjab", "Azhar", "Flying Jat", "Half Girlfriend" and "XXX".
The reviews for the adult comedy were largely negative.
"Great Grand Masti" earned Rs. 5 crore in two days of its release, according to trade analyst Taran Adarsh.
#GreatGrandMasti Fri 2.50 cr, Sat 2.50 cr. Total: ₹ 5 cr. India biz.
— taran adarsh (@taran_adarsh) July 17, 2016
"Sultan," the Salman Khan movie released during Eid early this month, seems to have remained steady despite the release of the adult comedy. The Salman Khan starrer has kept cash registers ringing at the box office for its producer Yash Raj Films, with the earnings till Sunday estimated at more than Rs. 260 crore.
— taran adarsh (@taran_adarsh) July 18, 2016
Yash Raj Films is not listed on the stock exchanges. Shares of Eros International Media, another film production and distribution company, were trading at Rs. 215.35 apiece on the Bombay Stock Exchange, up 2.23 percent from their previous close.