There seems to be no end to the rage "Kala Chashma" from "Baar Baar Dekho" has stirred up.
The song that has got the masses grooving to its tunes has also set a trend by bringing the 'Kala Chashma' back in vogue.
A 'Kala Chashma' has been reinstated as a fashion essential post Sidharth Malhotra and Katrina Kaif's stint with the eyewear in a song from their upcoming film, "Baar Baar Dekho."
A leading eyewear brand is now ready to pay over Rs. 5 crore for the 'Kala Chashma' worn by Sidharth and Katrina in "Baar Baar Dekho."
The eyewear brand wants to acquire rights to manufacture the fashion accessory due to the growing demand post the release of the song. In an attempt to capitalise on the popularity of "Kala Chashma," the brand is very keen to have a tie up deal with the makers of the film.
The song that has been recreated by the makers of "Baar Baar Dekho" has garnered a raving response and has already turned into a party anthem by topping all charts. Not only are the moves of the song being replicated, the look is also being widely aped.
Produced by Excel Entertainment and Dharma Productions, directed by Nitya Mehra, "Baar Baar Dekho" will open in theatres on Sept. 9.