It seems 2015 did not go all too well for Audi India. After being in the numero uno position in 2013 and 2014 in terms of annual sales, the German luxury-car-manufacturer dropped to the second spot in 2015, losing the crown to fellow German car-manufacturer Mercedes-Benz India.
Audi India sold 11,192 units in 2015 as compared to 10,851 units in 2014. The German automaker also had 10 product launches in India last year. Mercedes-Benz India sold 13,502 vehicles, with 32% year-on-year growth, which is their best performance ever. The strategy of 15 new product launches in 2015, christened "15 in 15" really worked for Mercedes-Benz India, helping it reach on top spot after being runner-up in 2013 and 2014.
Despite slipping to second place, Audi India marked the eighth successive year of registering nearly 3% growth compared to 2014. The 10 launches in 2015 included the limited-edition R8 LMX, new TT Coupe, S5 Sportback and the new Q7.
"Audi has been the preferred choice of car enthusiasts in India for luxury mobility. The year 2015 has seen another year of growth for us, and we remain focused towards our aim to provide the best luxury car buying experience to our customers," said Audi India head Joe King in a statement.
In 2014, Audi had sold 10,851 units in the country and Mercedes-Benz sold 10,201 units. BMW India had sold 6,812 units in 2014 to reaching third spot. The 2015 annual sales report of BMW India is not out yet. Going by the trend, it is safer to assume BMW India is in the third spot in 2015 as well.