Last month, Asus' e-commerce partner Flipkart had accidentally listed unreleased Zenfone Go on its site, giving away details about the device's specifications.

Now, Asus has officially launched the device in India and has begun selling Zenfone Go (8GB) via the company's exclusive stores and other third party brick-and-mortar shops for Rs 7,999. The new phone will also be made available for purchase soon on Flipkart [HERE] as well.

Asus Zenfone Go sports 5.0-inch HD display and runs on latest Android 5.1 Lollipop OS, powered by MediaTek processor with 2GB RAM and a 2070 mAh battery.

It also comes with 8mp camera at the back and a 2mp snapper at the front.

Read more: ZenFestival 2015: Asus Zenfone 2 Max, Deluxe, Laser, Zenfone Selfie Launched in India; Price, Specifications

Competition:

Asus Zenfone Go will be up against the popular Motorola Moto E (3rd gen), Xiaomi Redmi 2, YU Yuphoria and others.

Key specifications of Asus Zenfone Go (ZC500TG-1C043WW):

Model Asus Zenfone Go (ZC500TG-1C043WW)
Display
  • 5.0-inch HD (1240x720p) IPS Display with 178-degree view of angle
  • Pixel density: 294 ppi (pixels per inch)
OS Android 5.1 Lollipop with ZenUI
Processor 1.3GHz MediaTek (MT6580) quad-core CPU
RAM 2GB
Storage 8GB/16GB (expandable up to 64GB)
Camera
  • Main: 8.0-megapixel camera with LED flash
  • Front: 2.0-megapixel camera
Battery 2070 mAh
Network 3G
Add-ons Dual-SIM slots (GSM + WCDMA), Bluetooth v4.0, Wi-Fi (802.11 b/g/n), microSD card slot, Micro-USB port, A-GPS, GLONASS,
Dimensions 144.5 x 71.0 x 9.98 mm
Weight 135 g
Price Rs 7,999/-