Taiwanese consumer electronics major, Asus is reportedly planning to launch the much anticipated Zenfone 2 series smartphone in India next month.
Technology blog, Android Pure has learnt from its sources that Asus is expected to release the Zenfone 2 (ZE551ML) with 4GB RAM in April in India.
There is no word on how much the device would be priced at, but sources say Asus will stock enough units in its inventory in India to host an open sale instead of the dubious flash sales strategy used by rivals Xiaomi and Lenovo in India.
If this turns out to be true, it will certainly help the brand in developing loyalty among consumers. The dubious flash sales conducted by certain companies have been accused of using this as a marketing trick in creating artificial scarcity and boast record sold-out time on social network sites to help build the brand.
After trying flash-sales strategy, Motorola has become efficient in maintaining steady supply-demand in India, and Asus too is now making the right move to provide equal opportunity to all loyal consumers to buy devices during their spare time.
Zenfone 2 (ZE551ML) is the top-end model. It boasts of 5.5-inch full HD display and runs on the latest Android 5.0 Lollipop OS powered by 64-bit class based 2.3GHz Intel Atom processor Z3580 with PowerVR G6430 graphics engine, 4GB RAM and 16GB/32GB/64GB inbuilt memory and a 3000 mAh battery.
It has to be noted that Zenfone 2 (ZE551ML) also comes in a 2GB RAM model (right now sold in Taiwan only) and houses pretty much same specification seen in the above variant except the processor type. It houses a 1.8GHz Quad Core Intel Atom Z3560 with PowerVR G6430 GPU.
Besides the ZE551ML variant, Asus also sells two more Zenfone 2 series devices -- ZE550ML and ZE500CL models in Taiwan. The former model sports 5.5-inch HD screen and ships with 1.8GHz Intel Atom Quad Core Z3560 (1.8GHz) with PowerVR G6430 GPU, 2GB RAM, 16GB memory and a 3000 mAh battery.
The latter (ZE500CL) is low-end smartphone. It features a smaller 5.0-inch HD display. Under the hood, it comes packed with 2GB RAM, 1.6GHz Intel Atom Z2560 processor and a 2500 mAh battery, which can run the phone for close to 360 hours under standby mode.
Key specifications of Asus ZenFone 2 variants:
|Model||Asus ZenFone 2 (ZE551ML)||Asus Zenfone 2 (ZE550ML)||Asus Zenfone 2 (ZE500CL)|
||5.5-inch HD (1280x720p) IPS screen||5.0-inch HD (1280x720p) IPS screen|
|OS||Android 5.0 Lollipop OS with custom Zen UI||Android 5.0 Lollipop OS with custom Zen UI||Android 5.0 Lollipop OS with custom Zen UI|
||1.8GHz Intel® Atom ™ Quad Core Z3560 (1.8GHz) with PowerVR G6430 GPU||1.6GHz Intel® Atom ™ Z2560|
|RAM||4GB/2GB||2GB LPDDR3||2GB LPDDR2|
|Storage||16GB/32GB/64GB (+ 64GB via microSD card)||16GB, expandable up to 64GB||16GB, expandable up to 64GB|
|Battery||3000 mAh;Comes with fast-charge technology where-in phone can get re-charged close to 60-percent battery capacity within 39 minutes||3000 mAh;Comes with fast-charge technology where-in phone can get re-charged close to 60-percent battery capacity within 39 minutes||2500 mAh;
|Network & Connectivity||4G-LTE (Cat 4: 150/50 mbps), Wi-Fi (802.11ac), Bluetooth, dual-SIM slots (type: micro)||4G-LTE (Cat 4: 150/50 mbps), Wi-Fi (802.11ac), Bluetooth, dual-SIM slots (type: micro)||Single-SIM slot, 2G/3G/LTE(CAT3) 4G: 700/900/1800, GPS/GLONASS,|
|Dimensions||152.5 x 77.2 x 3.9 ~ 10.9 mm||152.5 x 77.2 x 3.9 ~ 10.9 mm||148.1 x 71.5 x 10.9 ~ 3.9 mm|
|Weight||170 g||170 g||155 g|
|Colours||Red / gray / black / white / gold||White and black||Red, white and black|
|Price (In Taiwan New Dollars)||
||TWD 5,990 (around ₹11,900)||TWD 4,990 (around ₹9,930)|