Taiwanese consumer electronics major Asus, as a part of its Zenvolution campaign, unveiled three new smartphones â€” Zenfone 3, 3 Deluxe and 3 Ultra â€” at the ongoing technology trade fair, Computex 2016, in Taipei.
Among the three, Zenfone 3 Deluxe is the high-end model. It is touted to be "the world's first all-metal body-base smartphone with an invisible antenna design." Most of the flagship phones available in the market feature plastic threads one each on the top and bottom of the back panel to assist in receiving signals.
"It (Zenfone 3 Deluxe) is constructed with a strong and light aluminium alloy unibody, and has a rear surface free of unsightly antenna lines," the company said in a statement.
Zenfone 3 Deluxe sports a 5.7-inch full HD super AMOLED display with fingerprint sensor on the back.
Under-the-hood, it comes packed with a Qualcomm Snapdragon 820 quad-core processor, 6GB RAM, 64GB/128GB inbuilt memory, top-notch 23MP primary camera with Sony IMX318 sensor, laser autofocus (with proprietary TriTech system), PDAF (Phase Detection Auto Focus) with 0.03 second focusing ability, f/2.0 aperture, 4-axis optical image stabilisation, 3-axis electronic image stabilisation for steady 4K UHD video recording. It also features quick charge 3.0 technology and Type C v3.0 USB port. The phone's price starts at $499 (around Rs. â‚¬448/33,584), the company said.
On the other hand, Zenfone 3 Ultra is a phablet. It flaunts a mammoth 6.88-inch full HD screen and houses a Qualcomm Snapdragon 652 octa-core CPU, 4GB RAM, 64GB inbuilt storage and to power the massive display, the company has incorporated a high-capacity 4,600mAh battery.
It also features same camera hardware as seen in the Deluxe model. Its price starts at $479 (around â‚¬431/Rs. 32,234).
As far as generic Asus Zenfone 3 model is concerned, it is a feature-rich mid-range phone. It sports a 5.5-inch full HD super IPS LCD display with 2.5D Gorilla Glass shield.
Inside, it houses 14nm FinFET process technology-based Snapdragon 625 SoC (System-on-Chip) backed by 4GB RAM, 64GB storage and a 3,000mAh battery.
Asus Zenfone 3 also boasts a fingerprint sensor and a 16MP camera with Sony IMX298 sensor, laser autofocus and LED flash on the back. Its price is said to start at $249 (â‚¬224/Rs. 16,775).
As of now, there is no word on when the new Asus Zenfone 3 series phones will be made available in the market.
Watch this space for more updates.