Taiwanese consumer electronics major Asus launched the much-anticipated Zenfone Zoom in India on Friday, 22 January.
"Photography has become extremely important for today's smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today's lifestyles and puts professional photography within the reach of everyone," said Asus CEO Jerry Shen.
For the uninitiated, the Zenfone Zoom was unveiled at CES (Consumer Electronics Show) 2015, and released in Taiwan, Asus' home market, last month. Now, the device has finally set foot in India.
The USP of Asus Zenfone Zoom is its camera hardware. It is claimed to be the world's slimmest smartphone to boast 3X Optical Zoom. Other notable features of the 13MP camera include OIS (Optical Image Stabilisation), and a 10-element lens that can add 12X digital zoom for finer close-up details. It also features laser auto-focus technology for super-fast focus (less than 0.03 second) and proprietary PixelMaster v2.0 camera application. On the front, it houses a 5-megapixel camera with f/2.0-aperture, and a wide-angle 88-degree lens with Pano Selfie, while PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beautification mode and Professional (manual-settings) mode.
Asus Zenfone Zoom India release and price details:
The company has confirmed that the new Zenfone Zoom will be available in India from 22 January, 2016, on Flipkart, and starting in February 2016 at Asus exclusive stores for a price of Rs 37,999. It will be available in black and white colour options.
Asus Zenfone Zoom will be competing with the flagship Samsung Galaxy Note 5, Galaxy S6 series, Apple iPhone 6S series, Lenovo's Vibe Shot, OnePlus 2, Huawei Nexus 6P and others.
Key features of Asus Zenfone Zoom:
|Model||Asus Zenfone Zoom (ZX551ML)|
|Display||5.5-inch full HD (1920x1080p) display with Gorilla Glass 4 shield
|OS||Android 5.0 Lollipop with ZenUI|
|Processor||64-bit class 2.5GHz Intel Atom Z3590 quad-core CPU|
|Storage||64GB/128GB (+ 128 GB expandable)|
|Network||4G-LTE (with up to 250 mbps internet speed)|
|Add-ons||Single-SIM (micro) slot, Bluetooth v4.0, Wi-Fi (802.11 b/g/n/ac), micro-USB port, Intel 7262 modem, micro-SD card slot|
|Dimensions||158.9 x 78.84 x 5 ~ 11.95 mm|
|Colours||Black and White|
[Full Disclosure: The reporter was invited for Asus Zenfone Zoom launch event in Agra. Travel and hotel accomodation was borne by Asus]