By Jon Lentz | November 20, 2010 2:50 AM IST

J. Lo, Marc Anthony to launch brand at Kohl's

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J. Lo, Marc Anthony to launch brand at Kohl's

Celebrity couple Jennifer Lopez and Marc Anthony will launch a line of clothes and accessories at Kohl's Corp's mid-priced department stores next fall, the company said on Thursday.

Lopez and her husband pose at a news conference announcing "The Jennifer Lopez and Marc Anthony" collections in partnership with Kohl's Department Stores in California 18/11/2010

The Jennifer Lopez collection will feature women's dresses, sportswear, handbags and jewelry, while that of her husband Marc Anthony will have men's dress shirts, ties, sport coats and shoes. The his-and-hers line may expand into home accessories over time, Kohl's said.

Singer and actress Lopez was involved in fashion design at least as far back as 2001, when she launched the New York City-based Sweetface Fashion Company.

Lopez and Anthony, a five-time Grammy winner, will collaborate with Kohl's on the design of the new products.

Music Entertainment Sports Holdings, a division of Hong Kong-based Li & Fung's U.S. division, will sub-license the brands exclusively to Kohl's under a long-term agreement.

(Reporting by Jon Lentz. Editing by Robert MacMillan)

Danny Moloshok / REUTERS
The Jennifer Lopez and Marc Anthony
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