Yahoo Mail Gets Image Makeover with New Apps to Lure Back Users

By : Subscribe to IBTimes's | December 12, 2012 12:09 PM IST

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Yahoo Inc on Tuesday showed off an overhauled version of its long-standing web service, Yahoo Mail, opting for a new and cleaner look across all platforms which include Web, Windows 8, iPhone/ iPod touch and Android

The makeover is Yahoo's big product move since CEO Marissa Mayer took charge of the web service in July. The redesigned Yahoo Mail will give users faster and smoother email services.

"You've told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day," Mayer said on Yahoo's official blog on Tuesday.

"We've redesigned the new version of Yahoo! Mail with speed in mind -- getting through your emails is faster than ever before," she added.

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Though Yahoo Mail stands tops the list of email services in the US, the number of its unique users has declined 16 percent in November, according to comScore. On a global scale, the service stand third after Google's Gmail and Microsoft's Hotmail. The latest move from Yahoo seemed to be an attempt to regain some of its lost ground as well as draw back users who were lured away by other email services. The company has stressed the importance of mobile and mobile web usage in the latest makeover.

"For big screens, the experience is optimized for composing messages and managing your inbox," Mayer said. "For small screens, we have focused on providing an experience that lets you easily monitor and triage."

"We encourage you to download the mobile apps, check out the web experience, and give us feedback so we can continue to improve. We're committed to making Yahoo! Mail everything you want and more, and this is just the beginning," she concluded.

The company, which is based in Sunnyvale, California, was hit by low share prices for the past four years. Mayer, a former Google Inc executive, took the reins of the firm in July and since then Yahoo's stock rose 25 percent.

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