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Bharti Airtel launches per-second billing plan



01 November 2009 @ 6:50 am IST

New Delhi -

Bharti Airtel, India's top mobile operator, said on Friday it had launched a per-second billing plan, a reaction to increasing price competition in the world's fastest-growing mobile market.


A rickshaw driver talks on his mobile phone as he rides past a billboard outside a railway station in Chandigarh May 26 2009
A rickshaw driver talks on his mobile phone as he rides past a billboard outside a railway station in Chandigarh May 26 2009. Bharti Airtel, India's top mobile operator, said on Friday it had launched a per-second billing plan, a reaction to increasing price competition in the world's fastest-growing mobile market.
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Customers will be charged 1 paise per second for all local and national long-distance calls within Bharti's network and 1.20 paise per second for calls to other network, it said. A paise is one-hundreth of a rupee (2 U.S. cents).

Bharti Airtel is facing tough competition from smaller rivals, including Tata Teleservices which has grabbed market share with its per-second billing system.

This article is copyrighted by Reuters.

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