DC Design and Carnation Auto team up to mass market customized cars

Among the first in the line of complete customization is Innov8, based on the Toyota Innova, whose interiors see a total revamp including plush leather seats, a privacy partition, a 19-inch LCD TV with optional satellite TV, a sound system with DVD player, a beverages chiller, fold-out tables and ample leg room.

Besides Toyota Innova, customization kits are also available for the Honda City and Suzuki Swift. A customization kit is also being developed for the much-hyped Tata Nano and will be available in 2010.

Each of these kits, which include front and rear bumpers, bonnet enhancements, side skirting and fog lamps and alloy wheels among others, will answer the need for distinct identity, space, privacy, comfort, entertainment and utility and are surprisingly affordable, with prices ranging from Rs.45,000 to Rs.4.95 lakh.

"These solutions will answer the need for distinct identity, space, privacy, comfort, entertainment and utility. Additionally, these customization options will receive personalized attention at Carnation's world-class car care back-up network anywhere in the country," a press release said.

"Partnering with Dilip Chhabria will prove to be exciting for us as a company and for the variety we are bringing to our customers. Our endeavor is to create 'experience destinations' for our customers. Keeping this in mind, Carnatio'â??s tie-up with DC Design will take us one step closer to fulfilling our vision of addressing the needs of car owners across the country. A nationwide world-class car care backup network and warranty will provide customers the assurance that their beautifully customized cars are in good hands when they need to be serviced," said Carnation Auto chairman and managing director Jagdish Khattar.