Aamir Khan's Ghajini is Bollywood's biggest box office hit of 2008

"I think it is the highest ever [figure] as far as box-office returns are concerned," Adarsh said. "For the first time, every show is [completely] booked for the next week. If you compare the collections with Rab Ne Bana Di Jodi, I would say Rab Ne Bana Di Jodi is no patch."

Agrees trade analyst V. Verma. "The hype created around it (Ghajini) has worked wonders and there is little doubt that the movie will turn out to be a superhit," Verma said.

Singh is Kinng and Rab Ne Bana Di Jodi reportedly earned Rs.13-14 crore and Rs.10-11 crore on their opening days.

The pundits say the long weekend and lack of competition (the closest competition for Ghajini was Hindi animation film Jumbo in which Akshay Kumar lent his voice) have helped Ghajini bring in the moolah. With Christmas falling on Thursday, the movie-goers were all in a holiday mood and till Sunday, all the multiplexes reported 'House Full' for all the show timings.

This phenomenon is being witnessed not only in cities but also in smaller towns, said Priti Sahani, senior vice president of movie distribution firm, Indian Film Company.

In view of the unprecedented audience expectation for the film, the multiplexes are asking the distributors to increase the number of prints, Sahani said, adding that Ghajini has become a rage overseas too and could topple Kabhi Khushi Kabhie Gham (K3G) as the highest grosser among Hindi films in the international market.