Kyunki Saas Bhi Kabhi Bahu Thi set to go off air from Nov.10 as Balaji, Star face off

And, with the latest TAM Media Research report showing that 'Balika Vadhu,' a drama on a child bride, and Star's 'Bidayi' have topped the ratings charts, with 'Kyunki...' not even featuring among the top five shows in the Hindi general entertainment genre, analysts said they expected Star to cancel the show within the next 3-4 months.

When contacted, Star India CEO Uday Shankar refused to comment on the issue as the matter was "sub judice."

This is not the first time Balaji has faced off with Star Group.

In August, the News Corporation-owned Star Group and Balaji announced that they have broken off their alliance in India, which was entered into between the parties in 2004.

As a result, a joint venture agreement entered into by the two parties for launching a regional-language network for southern India also stood terminated.

Though Star and Balaji said the decision to part ways was mutual and cordial, analysts claimed that it was the culmination of a growing spat between the two parties relating to certain rights and obligations arising from the agreements.