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Mumbai - One of India's top rated Hindi drama series 'Kyunki Saas Bhi Kabhi Bahu Thi' has hit choppy waters with SGL Entertainment Ltd, a Star Group unit, saying it would terminate sourcing and telecasting the popular television series from November 10.
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According to Balaji Telefilms Ltd., India's biggest television content provider and the producer of 'Kyunki...,' Star's move is in breach of contractual obligation and it would seek legal remedies.
However, industry analysts claim Balaji is merely crying itself hoarse, as it was a matter of time that Star took off 'Kyunki...' from its channel.
According to the analysts, Star was paying a premium for 'Kyunki...' due to its initial popularity and to prevent Balaji from providing other broadcasters with shows at the same time slot.
"Kyunki Saas Bhi Kabhi Bahu Thi is one of the longest running Hindi soap in India's television history, having crossed over 1500 episodes. It gained popularity with the central character of a daughter-in-law, 'Tulsi,' being played by Smriti Irani," said an analyst from a Mumbai brokerage, on conditions of anonymity.
"However, over time, the 8-year old 'Kyunki..' declined in popularity as newer shows stole the ratings charts," he said.
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