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Hindustan Motors launches Mitsubishi Outlander in India, looks to lift up flagging sales



By Staff Reporter
06 October 2008 @ 4:50 am IST


Hindustan Motors Ltd. Chairman C.K. Birla (center left), with Mitsubishi Cooperation Japan product strategy Managing Director Tetsuro Aikawa (right), pose in front of a newly launched Mitsubishi Outlander sports utility vehicle, in New Delhi, India
Hindustan Motors Ltd. Chairman C.K. Birla (center left), with Mitsubishi Cooperation Japan product strategy Managing Director Tetsuro Aikawa (right), pose in front of a newly launched Mitsubishi Outlander sports utility vehicle, in New Delhi, India, Friday, Oct. 3, 2008. (AP Photo)
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Mitsubishi Motors, which has marketing and manufacturing agreement with Hindustan Motors, is also selling its proven and tested SUVs Pajero and Montero in India through Hindustan Motors' nationwide distribution network.

The SUV market in India has grown 32 percent to 130,041 vehicles in FY08 from 98,086 vehicles in the previous fiscal.

In a separate development, Hindustan Motors said it plans to lift up its flagging sales by launching Cedia and Lancer with new features.

In addition, the company said, it will launch a commercial vehicle aimed at replacing its RTV which it has stopped manufacturing.

"We have stopped making RTVs, but we are moving forward to another product. In the next six-eight weeks, we will launch a completely new product," Birla said.

The company, he said, has also received a significant contract to supply its iconic 'Ambassador' to the Indian government after a gap of four years.

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