Toyota launches new Corolla Altis in India, eyes bigger market share

"For Indian customers, we set two priorities. The first was styling. We wanted to create a dynamic and distinctive feel for outstanding presence. The second priority was luxury and advanced features. I am confident that we have created a 'one class above' vehicle for the Indian customers," he said.

"Corolla's good acceptance has also inspired several auto majors to explore the possibility of introducing models in the premium mid-size sedan segment," a company official said.

The main selling point of Altis, the official said, is Toyota's unparalleled quality and its intense passion for detail and perfection.

The new model is priced between Rs.10.83 lakh and Rs.12.86 lakh (ex-showroom, Delhi).

Meanwhile, TKM has delayed the launch of its international best-selling hybrid car, the Prius, in India.

According to Singh, lack of necessary infrastructure has forced the company to delay it launch. "Without the neccessary infrastructure in place such as charging stations that could charge these cars on highways, it will be difficult for Toyota to consider launching the Prius," Singh said.