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Nissan compact car Micra to roll out from Chennai plant



By Surojit Chatterjee
04 June 2008 @ 7:28 pm IST


Nissan Micra on display at the Geneva Motor Show 2005
Nissan Micra on display at the Geneva Motor Show 2005. Japan`s third largest automaker Nissan Motor Co. said it would begin manufacturing its popular compact car model Micra in Chennai, a step seen as challenging Maruti Suzuki`s dominance in the small car market.
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According to Nissan design director Shiro Nakamura, the new Nissan Micra, which is already in the design stage, will adopt a more conventional and aggressive or sporty look that will appeal to the male buyers.

"There will still be a strong family look, but we do need to attract more male buyers," Nakamura said.

Micra will be sold in five leading competitive countries (LCCs) including India and Thailand.

The Renault-Nissan alliance will invest Rs.4000 crore ($1 billion) on the Chennai plant where 400,000 vehicles would be manufactured annually under both the brand names.

While Renault has tied up with Mahindra & Mahindra in selling its Logan model in India, Nissan is currently offering the SUV X-Trail and the Teana car to its Indian customers.

Renault-Nissan has a tie-up with Bajaj Auto for its small car project in India while Nissan has entered into an agreement with Ashok Leyland to produce commercial buses and trucks.

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