ASUS unveils Lamborghini laptop, mobile phone

With that even the ASUS Lamborghini ZX1, the luxurious PDA phone was also revealed. A 3.5 G PDA phone, ZX1 boasts of a 2.8 inches touch screen, a 9-way navigation and a racing user interface that can be modified by the user, for business or lifestyle complete with engine noises.

Sumeet Gugnani, Director Mobile Communication Business, Microsoft India said, "ASUS ZX1 PDA phone is a luxury brand that's designed for the sophisticated and passionate mobile device user, one who stands out with his or her penchant for cutting edge style. Embedded with windows mobile this phone has a rich dynamic design and very high end features. The powerful functionality and performance delivered by the Windows Mobile 6.1 platform will make the Asus ZX1 PDA not only a much desired product, but also a truly unmatched performer. Windows mobile has received an overwhelming response from the Indian market and I am confident that this launch will give the users a rich mobility experience."

Edward Wang, Business Head, Mobile Communication Business, ASUS, India, somewhat voiced the same, "ASUS ZX1 is the 1st co-branded PDA phone from ASUS and is targeted towards a very niche segment, for people who have a penchant for style. PDA phones are increasingly becoming fashion gadgets and the ASUS ZX1 gives the user the ultimate ownership experience."

Wang further added, "We wanted the end user to actually feel as if they are engaging in an experience of driving a Lamborghini car. All the elements of style and design of the car major are seamlessly incorporated in the ZX1 at every level. Manufacturers are releasing many such co-branded products but ASUS chose Lamborghini as our co-branding partner in the PDA phone segment as we share the same position in PDA phones as Lamborghini does in the automobile industry."

The ZX1 has a chassis-inspired aerodynamic flow with high-defined and distinctive edges. The "beehive" textured air intake covers beside the front grille of the car sit stylishly on the top of the phone. The highly-maneuverable 9-way navigational key of the phone has been inspired by the steering wheel of a Lamborghini car. Even the hood flaunts a shiny surface, complete with the Lamborghini crest.

The back panel is covered with lightweight but strong and durable carbon fiber that is twice as tough as aluminum and five times stronger than steel.