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Samsung leapfrogs past Motorola as India's No.3 mobile player



By Akshay Baluni
16 May 2008 @ 10:30 am IST

New Delhi - Samsung has emerged as the biggest gainer in the January-March quarter 2008, leapfrogging Motorola to become the third largest player in the Indian mobile phone market.


Samsung has emerged as the biggest gainer in the January-March quarter 2008, leapfrogging Motorola to become the third largest player in the Indian mobile phone market
Samsung has emerged as the biggest gainer in the January-March quarter 2008 as it has replaced Motorola emerging as the third largest player in the Indian mobile phone market.
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As Nokia maintains its lead in the Indian mobile phone market followed by Sony Ericsson, the South Korean company, Samsung took the third slot with considerable increases in its market share.

The latest ORG data reveals that Samsung is the only prominent player to have increased its market share in the January-March period. It has gained market share from 5.7 percent in January to 7 percent in March. Motorola India's market shares have fallen from 6.7 percent to 5.9 percent, while Sony Ericsson remained at the second slot with 8.1 percent market shares.

Samsung Telecommunications India's country head, Sunil Dutt said that the company has benefitted from the launch of new products and on roping in of Aamir Khan as their new brand ambassador.

Dutt said, "In January-March, we registered a good growth in our mobile phone business based on our channel expansion program, new product launches like the Guru 100, SGH-G800, Samsung i450 to name a few, as well as our brand activity involving Aamir Khan."

Even though Nokia had a considerable lead in comparison, the Finnish handset giant's market shares have dropped from 72.3 percent to 69.5 percent in India.

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