Vrooom!! Ducati bikes set to scorch Indian roads

"We will be launching different models in multiple variants. These bikes will be available starting at Rs.15 lakh ($37,500) and would go upto Rs.50 lakh ($1,25,000) in the Indian market," said Ashish Chordia, chairman and CEO, Precision Motor India Pvt Ltd, the sole importer and distributor of Ducati bikes in India.

The company aims to import around sixty completely built units (CBUs) this year from the Italian manufacturer, he said. Initially, the bikes will be sold through two exclusive showrooms in Mumbai and Delhi and subsequently, early next year, three more showrooms will be added in Hyderabad, Bangalore and Chennai.

"The passion that I have for this glorious marquee is both a source of pride and a stimulation to promote and develop Ducati's entry into the Indian market. I am honoured by this partnership and I am sure that Ducati will also have a great future in this country," Chordia said, on the sidelines of the launch of five Ducati models - Monster S4R S Testastreeta, the Superbike 1098, 1098R, Hypermotard 1100S, and the Superbike 848.

Precision Motor India Private Limited is a Mumbai-based distributor of luxury brands that includes Porsche, Audi, NetJets, Fendi and Dolce&Gabbana.

Coinciding with the launch of the premium bikes, Gabriele Del Torchio , CEO, Ducati Motor Holding SpA, announced the 2007 Moto GP World Champion manufacturer's entry into the young and exponentially growing Indian market.