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India set to ride the KPO wave: Report



By Surojit Chatterjee
16 February 2008 @ 10:58 am IST


The market for KPO or Knowledge Process Outsourcing, which follows the success waves created by ITO (Information and Technology Outsourcing) in the 1980s and the BPO (Business Process Outsourcing) in the 1990s, is expected to touch $10-17 billion by 2010
The market for KPO or Knowledge Process Outsourcing, which follows the success waves created by ITO (Information and Technology Outsourcing) in the 1980s and the BPO (Business Process Outsourcing) in the 1990s, is expected to touch $10-17 billion by 2010 and India is well poised to grab a major share of the market, a research paper released by the global audit, tax and advisory services group KPMG has revealed.
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"Asian countries like India, Malaysia, Indonesia are natural destinations for these. They have the advantage of demographics on their side," Zarrella said.

Similarly, some countries in Eastern Europe and Latin America too could develop as important non-English speaking centers. And, countries offering attractive personal tax regimes, superior lifestyles and physical security are also well placed to attract professional and technical talent from less favorable locations.

However, "none of these countries are a threat to India because India has the numbers. If any company wants to scale up, they will have to do it from India," he added.

According to Zarrella, with 32 percent of India's population being below 15, it is only in this country that abundant manpower is available for this kind of an industry. None of the other places that are trying to build a KPO niche has such a huge young population, he said.

However, the top KPMG executive warned KPO is not a volume or cost arbitrage game but about knowledge and clients pay top dollar for quality. And, India, which already has a strong base in IT services and BPO sectors, should now build a knowledge base and move up the value chain.

"These are premium dollars. People will pay only if you have the knowledge and wisdom that they do not have in their companies. It is not a costs game, it is a knowledge game," he said.

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