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Tata mulls Jaguar, Land Rover buy



By Surojit Chatterjee
19 July 2007 @ 12:34 pm IST

Mumbai - Tata Motors, which has reportedly entered into a tie-up with Italian sports automaker Ferrari for marketing and servicing Ferrari cars in India, is evaluating a bid to buy luxury British car brands Jaguar and Land Rover from struggling US automaker Ford.


The Landrover and Jaguar car manufacturing plant is pictured at Halewood, in Liverpool, north-west England
The Landrover and Jaguar car manufacturing plant is pictured at Halewood, in Liverpool, north-west England, in June. Indian automakers Tata Motors and the Mahindra group are considering separate bids to buy luxury British car brands Jaguar and Land Rover from struggling US carmaker Ford Motor Corp, according to media reports released on Thursday. (AFP/File/Paul Ellis)
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In recent years, Ford, which depends much more on sales of light truck models, such as SUVs, pickups and minivans than on the more fuel-efficient car models, found itself battered by high gasoline prices, rising pension and retiree health costs in the United States even as Japanese automakers like Toyota dominated U.S. sales and won the hearts of US consumers with what many view as more reliable, fuel-efficient models.

Ford reported losses of $12.6 billion last year.

When Ford sold Aston Martin for $848 million in March, it had denied any plans of selling the other divisions of its Premier Automotive Group, which include Jaguar, Land Rover and the Swedish carmaker Volvo.

However, Ford spokesman John Gardiner recently said the company was "actively" studying options that could include the sale of its legendary British nameplates Jaguar and Land Rover as part of a company-wide strategic review.

A British newspaper, The Sunday Times, citing unnamed sources in London, also said, July 15, the decision to sell Volvo was made in the past two weeks, but that the timing of the sale had yet to be decided. No bank had been appointed to handle the transaction, the newspaper said, adding the deal could be worth $8 billion.

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