APUS Group, the APUS Launcher famous mobile Internet services, on Wednesday announced plans to foray into India by setting up an operations centre, global R&D centre and a technical support centre in the country. The initiative is expected to create around 350-500 jobs in the next three years.
The Indian centres will be at the forefront of the R&D and technical support operations for the firm globally.
APUS has over 25 million users in India and believes the move will help achieve the target of growing the user base to 80 million in India in the next 12 months. Currently, more than 90% of APUS launcher users are overseas, and the app is available in 25 different languages.
The developer is also looking at providing more localised service and experience to Indian users and augment India specific content to appeal the target audience.
Speaking on the India strategy, Mr Li Tao, founder & CEO APUS Group said, "We aim to have 80 million APUS users in India by end of 2016. We are looking to make India our anchor centre for Asia and further strengthen our presence as we evaluate more partnership opportunities with Indian firms."