Apple has shared three more ads on its YouTube channel. They are quick clips like the previous ones which focus on select iPhone X features like Portrait Lighting and Face ID.
The very first advertisement displays the iPhone X with a text saying "Introducing the most unforgettable magical password ever created. Your face," before showing a series of faces to demonstrate how the iPhone X can be unlocked with Face ID.
The second video, "Adapts to Your Face" returns to the theme of Face ID. It was previously available on Apple's Canadian YouTube channel. This video is meant to showcase the machine learning techniques used to allow Face ID to adapt to beards, hats and other facial changes. Moreover, this feature is one of the major selling points of iPhone X. This video shows how this technology adapts the daily changes such as makeup, facial hair and other stuff.
The third video "Introducing Portrait Lighting," demonstrates Apple's simulated lighting effects, the Portrait Lighting feature which is available on iPhone X. This feature gives studio quality lighting. It is also available for iPhone 8 Plus, and is designed to adjust the lighting in an image using depth mapping techniques.
The latest ads follow several iPhone X feature ads that Apple shared in November. Those ads focused on Animoji and Face ID and demonstrated specific features related to Face ID like its ability to work in dark and adapt to makeup.
Here are the official videos by Apple:
