Good processors inside your phone or a pixel-rich camera at the back won't mean a dime if your smartphone isn't power-efficient. A good battery backup is a great marker for a good smartphone, making sure the handset will last you at least a day before you plug it into the charger.
While Apple products, especially the iPhones, have been an epitome to technological prowess, the same cannot be said for the battery that Apple has been fitting inside its handsets. And needless to say, this issue has drawn quite the ire from iPhone fans and users alike.
There have been times when iPhone users have compared their handsets with the Android ones their friends are using, and often wished for a bigger battery - one that will last longer. However, as it seems, the company has conjured up quite the reason for those who routinely complain about the iPhone battery backup.
In a recent interview with the Financial Times, Apple design chief Jony Ive was asked if at any point in the future we might get to see a larger battery for an iPhone and whether the inclusion of the same will create a better-end experience for the iPhone users. Ive's reaction, however, isn't something that most people may would expect.
According to the report, Ive said the reason users have grown prone to their iPhones over the years is because the phones are so elegant and lightweight. And, since the phone's gorgeous quotient is high, the owner tends to use it more. And lastly, since the owners use it more, the battery runs out faster than other handsets.
In justification of the logic, Ive stated that if Apple ever decides to install a bigger battery in the iPhone, it would make the handset heavier than usual, and both old and new owners would lose out on the affection they have grown for the phone. In fact, Ive used the words less "compelling" to describe the situation (not to mention, the loss in business).
While Ive's logic on the matter may only seem like a mirror reflection of how much importance Apple places on the beautification side of things, it may not be a "compelling" one itself ahead of the upcoming Apple Watch launch. After all, numerous reports have indeed claimed that the device will have an unsatisfactory battery life (ranging between just 2.5 to 3 hours).
Sure a heavier iPhone will anyway be out of question for years to come, but it would still be interesting to follow up on the sale of a heavier handset from the Cupertino giant, provided the company ever walks that route. Will you embrace the change, or will things fall apart for the device? Let us know.