International app-based taxi company Uber tied up with various ice creams brands across 400 cities to beat the heat for its Uber Ice Cream Party on July 15.
In India, consumers can order an ice cream for themselves using the Uber app between 11 a.m. and 3 p.m. In Indian city Bangalore, the app is offering two Kwality Magnum bars for Rs. 150.
The offer is also available in Dubai and Abu Dhabi. In Dubai, Uber went a step ahead to offer six selections of Magnum bars for AED 40. However, the best part is their delivery process for those on at Dubai Marina Walk. They will receive their delivery via a Jet Ski, according to Loving Dubai, a Dubai-based events website.
In Vietnam's Capital Ho Chi Minh City, the app partnered with Baskin Robbins for their annual ice cream party.
Kwality's Mugnum was on the menu in Jakarta, Indonesia, as well.
In Australia, people can order ice cream by celebrity chefs. A half-litre tub of Matt Moran's banoffee crunch, or spiced cookie and caramel swirl by Neil Perry or caramel and walnut baklava smash by Masterchef's George Calombaris, will be available for $15. The app has partnered with an NGO OzHarvset in Australia. Every tub bought will feed five people, according to SBS Australia.
The initiative is in partnership with Australian charity OzHarvest so that for every tub purchased, five meals will be pledged to feed people in need.
Users were also encouraged to share their photographs on social media when they receive the ice cream. The company has shared the photos on its website.