Alabama-based roofing service company Digital Roofing Innovations has promised free rifles to customers in a highly unusual promotional video shared on 4 July that both satirizes and celebrates American patriotism.The video shows the companys owner, Zach Blenkinsopp, climbing out of a car clad in USA-themed socks, shorts, hat and bowtie. He puts out his cigar and downs a beer before introducing himself and catching an AR-15 rifle thrown to him by someone off screen.Get a roof, get a gun, flashes across the bottom of the screen as Blenkinsopp promises the viewer it is not a gimmick.
