Amazon Inc has kick-started sales of its Kindle range of tablets and e-readers in India on Thursday. The retail giant had already started taking pre-orders for Kindle Fire HD tablets and Kindle Paperwhite e-book readers two weeks ago.
The 7-inch Kindle Fire HD tablet is available for ₹15,999 (16GB) and ₹18,999 (32GB), while the 8.9-inch version 8.9 inch is priced at ₹21,999 (16GB) and ₹25,999 (32GN). The Kindle Paperwhite Wi-Fi only version and Paperwhite Wi-Fi with 3G are available for ₹10,999 and ₹13,999, respectively.
Amazon offers its basic version of Kindle e-reader priced at ₹5,999 as well.
The devices are available on the Amazon's India website and at many brick-and-mortar electronic retail outlets in Delhi, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Chandigarh, Ahmedabad and Pune.
Amazon has tied up with Redington India this time to distribute its Kindle collection in retail outlets, while its website maintains its online distribution partnership with Tata's Croma Retail. This is a third big offer for Redington this month; the company had struck a deal with Lenovo and Asus to sell their range of products.
Through its Kindle range of products Amazon promises to give customers access to a collection of more than 1.9 million apps, games and books.
The e-commerce company has devoted a separate page to the Kindle family on its website where customers can easily choose among the products.
The new Kindle range of tablets and e-readers will be pitted against the popular selling iPad and Galaxy Tab in the market, given its vast range of content and modified version of Android OS.