Akshay Kumar's recent movie "Airlift" has apparently beaten Salman Khan's "Bajrangi Bhaijaan" in terms of word-of-mouth (WOM) score, according to Ormax Media. WOM score represents the percentage of audience of a particular movie that are likely to recommend their friends to watch the film.
The research organisation conducted a survey titled "Ormax Cinematix WOM research" on Akshay Kumar's movies since 2011, asking audience which of the actor's films they liked the most and would recommend other people to watch. "Airlift" has come up as the most-liked film of Akshay, with the highest WOM score of 79. The WOM score is evaluated from theatre audience of each film across India for four weeks after each film's release
Earlier, the organisation had conducted another survey on the biggest Bollywood movies of 2015, for which Salman's "Bajrangi Bhaijaan" became the second "most-liked film" of 2015 with a WOM score of 77. "Baahubali-The Beginning" (Hindi version) was on top of the list as it had got a WOM score of 83.
Now, Akshay's "Airlift" has surpassed the WOM score of Salman's "Bajrangi Bhaijaan", according to the latest survey. The survey also said the WOM score of "Airlift" is the highest for any Hindi film (not counting "Baahubali"), after Farhan Akhtar-starrer "Bhaag Milkha Bhaag" in 2013 that had claimed a score of 84. The survey revealed Akshay's top five movies since 2011 that got the maximum WOM score, and thus, were liked the most. The list includes "Airlift" (79), "Special 26" (72), "OMG" (69), "Baby" (67" and "Holiday" (66).
Directed by Raja Krishna Menon, "Airlift" was based on a real-life incident during the 1990 Iraq-Kuwait war. Akshay played Ranjit Katyal, a powerful Indian businessman settled in Kuwait, and the film showed India's biggest human evacuation mission during the crisis. Nimrat Kaur portrayed Katyal's wife in the film. On the other hand, "Bajrangi Bhaijaan" featured Salman as an Indian who faced all odds to take a little Pakistani girl back home after she got lost in India.